Keyword Index

A

  • Agent based modeling Formulating optimal marketing scenarios by Agent Based simulation approach (Case study: Tejarat Bank) [Volume 16, Issue 13, 2019, Pages 147-166]
  • Automotive Industry Designing the Model of Strategic Planning Systems in Automobile Industry with Using System Dynamics Approach [Volume 16, Issue 14, 2019, Pages 73-90]

B

  • Banking Industry A Model for relationship management with fintech and financial startups in banking industry [Volume 16, Issue 13, 2019, Pages 1-18]
  • Blue Ocean Strategy Designing a Blue Ocean Strategy Model among Market Leaders in the Food Industry Using the Delphi Method [Volume 16, Issue 14, 2019, Pages 131-154]
  • Business development Proposing a model for entrepreneurship opportunities and challenges in online social networks in Iran [Volume 16, Issue 14, 2019, Pages 201-212]
  • Business growth Proposing a model for entrepreneurship opportunities and challenges in online social networks in Iran [Volume 16, Issue 14, 2019, Pages 201-212]
  • Business Model (BM) Identification and classification of the business model elements influencing on trading strategy in startup business with a meta-synthesis approach [Volume 16, Issue 14, 2019, Pages 113-130]
  • Business Model Innovation Investigating the Effect of Integrative Capability and Flexible Culture on Firm Performance: Mediating Role of Business Model Innovation and Moderating Role of Firm’s Strategy [Volume 16, Issue 14, 2019, Pages 213-241]

C

  • Content Analysis Identification and classification of the business model elements influencing on trading strategy in startup business with a meta-synthesis approach [Volume 16, Issue 14, 2019, Pages 113-130]
  • Culture Designing a Bank Marketing Performance Model: Explaining the Role of E-Banking Services Quality, CRM Strategies and the Moderating Role of Culture. [Volume 16, Issue 13, 2019, Pages 19-38]
  • Customer Investigation of indirect role of prediction of customer value, customer satisfaction, and direct role of customer value creation and loyalty on organization position in competition market: experimental study (under study: Iranian civil companies) [Volume 16, Issue 13, 2019, Pages 167-180]
  • Customer Relationship Management An Examination of the Impact of Customer Relationship Management on Marketing Performance by Clarifying Mediating Role of Innovation and Marketing Memory [Volume 16, Issue 13, 2019, Pages 59-78]
  • Customer Relationship Management (CRM) Designing a Bank Marketing Performance Model: Explaining the Role of E-Banking Services Quality, CRM Strategies and the Moderating Role of Culture. [Volume 16, Issue 13, 2019, Pages 19-38]
  • Customer Relationship Strategies Designing a Bank Marketing Performance Model: Explaining the Role of E-Banking Services Quality, CRM Strategies and the Moderating Role of Culture. [Volume 16, Issue 13, 2019, Pages 19-38]
  • Customer Value Co-Creation Strategic Value Co-creation Model in Banking Industry of Iran [Volume 16, Issue 13, 2019, Pages 199-216]

D

  • Delphi Method Designing a Blue Ocean Strategy Model among Market Leaders in the Food Industry Using the Delphi Method [Volume 16, Issue 14, 2019, Pages 131-154]
  • Delphi Teqnique Qualitative Model of Strategic Partnership in Small and Medium Enterprises [Volume 16, Issue 13, 2019, Pages 119-132]
  • Dynamic capability The study of the Effect of dynamic capabilities on organizational performance by mediating marketing and technical capabilities and examining the modrated role of environmental change [Volume 16, Issue 13, 2019, Pages 99-118]

E

  • E-business Identification and classification of the business model elements influencing on trading strategy in startup business with a meta-synthesis approach [Volume 16, Issue 14, 2019, Pages 113-130]
  • Employment Designing a Multi-Objective Mathematical Model Using Intuitionistic Fuzzy Approach to Select Investment Projects (Case of Investment Opportunities in Bushehr Province) [Volume 16, Issue 14, 2019, Pages 21-38]
  • Entrepreneurship orientation The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness [Volume 16, Issue 13, 2019, Pages 181-198]
  • Epsilon constraint Designing a Multi-Objective Mathematical Model Using Intuitionistic Fuzzy Approach to Select Investment Projects (Case of Investment Opportunities in Bushehr Province) [Volume 16, Issue 14, 2019, Pages 21-38]

F

  • Financial startups A Model for relationship management with fintech and financial startups in banking industry [Volume 16, Issue 13, 2019, Pages 1-18]
  • Fintech A Model for relationship management with fintech and financial startups in banking industry [Volume 16, Issue 13, 2019, Pages 1-18]
  • Firm Performance Investigating the Effect of Integrative Capability and Flexible Culture on Firm Performance: Mediating Role of Business Model Innovation and Moderating Role of Firm’s Strategy [Volume 16, Issue 14, 2019, Pages 213-241]
  • Flexible Culture Investigating the Effect of Integrative Capability and Flexible Culture on Firm Performance: Mediating Role of Business Model Innovation and Moderating Role of Firm’s Strategy [Volume 16, Issue 14, 2019, Pages 213-241]
  • Food Industry Designing a Blue Ocean Strategy Model among Market Leaders in the Food Industry Using the Delphi Method [Volume 16, Issue 14, 2019, Pages 131-154]
  • Foundation Data Theory A Model for relationship management with fintech and financial startups in banking industry [Volume 16, Issue 13, 2019, Pages 1-18]

G

  • Grounded theory A model of existing risks in Iran’s insurance industry [Volume 16, Issue 13, 2019, Pages 39-58]

I

  • Insurance corporations An Examination of the Impact of Customer Relationship Management on Marketing Performance by Clarifying Mediating Role of Innovation and Marketing Memory [Volume 16, Issue 13, 2019, Pages 59-78]
  • Insurance Industry A model of existing risks in Iran’s insurance industry [Volume 16, Issue 13, 2019, Pages 39-58]
  • Integrated marketing communications planning Formulating optimal marketing scenarios by Agent Based simulation approach (Case study: Tejarat Bank) [Volume 16, Issue 13, 2019, Pages 147-166]
  • Integrative Capability Investigating the Effect of Integrative Capability and Flexible Culture on Firm Performance: Mediating Role of Business Model Innovation and Moderating Role of Firm’s Strategy [Volume 16, Issue 14, 2019, Pages 213-241]
  • International Marketing Strategy A Model of International Marketing Strategic Implementation in the Downstream Sector of Iran’s Petroleum Industry [Volume 16, Issue 14, 2019, Pages 1-20]
  • Intuitionistic fuzzy set Designing a Multi-Objective Mathematical Model Using Intuitionistic Fuzzy Approach to Select Investment Projects (Case of Investment Opportunities in Bushehr Province) [Volume 16, Issue 14, 2019, Pages 21-38]
  • Iran Banking Industry Strategic Value Co-creation Model in Banking Industry of Iran [Volume 16, Issue 13, 2019, Pages 199-216]

M

  • Marketing innovation An Examination of the Impact of Customer Relationship Management on Marketing Performance by Clarifying Mediating Role of Innovation and Marketing Memory [Volume 16, Issue 13, 2019, Pages 59-78]
  • Marketing Performance Designing a Bank Marketing Performance Model: Explaining the Role of E-Banking Services Quality, CRM Strategies and the Moderating Role of Culture. [Volume 16, Issue 13, 2019, Pages 19-38]
  • Marketing Performance An Examination of the Impact of Customer Relationship Management on Marketing Performance by Clarifying Mediating Role of Innovation and Marketing Memory [Volume 16, Issue 13, 2019, Pages 59-78]
  • Market Leaders Designing a Blue Ocean Strategy Model among Market Leaders in the Food Industry Using the Delphi Method [Volume 16, Issue 14, 2019, Pages 131-154]
  • Market orientation The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness [Volume 16, Issue 13, 2019, Pages 181-198]
  • Meta-synthesis Identification and classification of the business model elements influencing on trading strategy in startup business with a meta-synthesis approach [Volume 16, Issue 14, 2019, Pages 113-130]

O

P

  • Partner Relationship Management A Model for relationship management with fintech and financial startups in banking industry [Volume 16, Issue 13, 2019, Pages 1-18]
  • Perceived Risk Lived experience Consumers in online stores based on the Stimulator-Organism-Response Framework (SOR) [Volume 16, Issue 13, 2019, Pages 133-146]
  • Performance evaluation Social media, social commerce, maturity model, integrated capability maturity model (CMMI), Performance Evaluation [Volume 16, Issue 14, 2019, Pages 56-39]
  • Project selection Designing a Multi-Objective Mathematical Model Using Intuitionistic Fuzzy Approach to Select Investment Projects (Case of Investment Opportunities in Bushehr Province) [Volume 16, Issue 14, 2019, Pages 21-38]
  • Proximity Theory A Model of International Marketing Strategic Implementation in the Downstream Sector of Iran’s Petroleum Industry [Volume 16, Issue 14, 2019, Pages 1-20]

Q

R

  • Razavi Khorasan Province Presenting a model for the success of knowledge-based and technology-based start-ups in Iran by focusing on the appropriateness of the idea and team [Volume 16, Issue 14, 2019, Pages 91-112]
  • Reorganization The study of the Effect of dynamic capabilities on organizational performance by mediating marketing and technical capabilities and examining the modrated role of environmental change [Volume 16, Issue 13, 2019, Pages 99-118]
  • Risk perceived Designing a value-specific model of sales force based on value creation in the sales chain using S-O-R approach [Volume 16, Issue 13, 2019, Pages 79-98]

S

  • Service Quality of Electronic Banking Designing a Bank Marketing Performance Model: Explaining the Role of E-Banking Services Quality, CRM Strategies and the Moderating Role of Culture. [Volume 16, Issue 13, 2019, Pages 19-38]
  • Shannon Entropy Identification and classification of the business model elements influencing on trading strategy in startup business with a meta-synthesis approach [Volume 16, Issue 14, 2019, Pages 113-130]
  • Small and Medium Size Enterprises Qualitative Model of Strategic Partnership in Small and Medium Enterprises [Volume 16, Issue 13, 2019, Pages 119-132]
  • Software Industry Qualitative Model of Strategic Partnership in Small and Medium Enterprises [Volume 16, Issue 13, 2019, Pages 119-132]
  • S-O-R approach Designing a value-specific model of sales force based on value creation in the sales chain using S-O-R approach [Volume 16, Issue 13, 2019, Pages 79-98]
  • Strategic alignment A Model of International Marketing Strategic Implementation in the Downstream Sector of Iran’s Petroleum Industry [Volume 16, Issue 14, 2019, Pages 1-20]
  • Strategic Management Risk A model of existing risks in Iran’s insurance industry [Volume 16, Issue 13, 2019, Pages 39-58]
  • Strategic Partnership Qualitative Model of Strategic Partnership in Small and Medium Enterprises [Volume 16, Issue 13, 2019, Pages 119-132]
  • Strategic Planning Designing the Model of Strategic Planning Systems in Automobile Industry with Using System Dynamics Approach [Volume 16, Issue 14, 2019, Pages 73-90]
  • Strategic Risk A model of existing risks in Iran’s insurance industry [Volume 16, Issue 13, 2019, Pages 39-58]
  • Strategic Value Co-Creation Strategic Value Co-creation Model in Banking Industry of Iran [Volume 16, Issue 13, 2019, Pages 199-216]
  • Strategy Investigating the Effect of Integrative Capability and Flexible Culture on Firm Performance: Mediating Role of Business Model Innovation and Moderating Role of Firm’s Strategy [Volume 16, Issue 14, 2019, Pages 213-241]
  • Structural equation modeling A model of existing risks in Iran’s insurance industry [Volume 16, Issue 13, 2019, Pages 39-58]

T

  • Taguchi experiments Formulating optimal marketing scenarios by Agent Based simulation approach (Case study: Tejarat Bank) [Volume 16, Issue 13, 2019, Pages 147-166]
  • Tejarat Bank Formulating optimal marketing scenarios by Agent Based simulation approach (Case study: Tejarat Bank) [Volume 16, Issue 13, 2019, Pages 147-166]
  • The SOR Conceptual Lived experience Consumers in online stores based on the Stimulator-Organism-Response Framework (SOR) [Volume 16, Issue 13, 2019, Pages 133-146]
  • The success model of knowledge-based and technology-based start-ups Presenting a model for the success of knowledge-based and technology-based start-ups in Iran by focusing on the appropriateness of the idea and team [Volume 16, Issue 14, 2019, Pages 91-112]

V

  • Value Investigation of indirect role of prediction of customer value, customer satisfaction, and direct role of customer value creation and loyalty on organization position in competition market: experimental study (under study: Iranian civil companies) [Volume 16, Issue 13, 2019, Pages 167-180]
  • Virtual social networks Proposing a model for entrepreneurship opportunities and challenges in online social networks in Iran [Volume 16, Issue 14, 2019, Pages 201-212]